At the time the imaging data were collected, we had not yet discovered these three components. Furthermore, this is as close to a double-blind experimental study as we can imagine. If the original imaging data contained evidence of the relevance of these components, our claims would have generalized across disparate populations and somewhat different cultures. To be clear, the original imaging study was conducted in Tenerife, Spain, while our work on identifying the three components was derived from American participants. We returned to our original study and reanalyzed those data that were derived from the very same images used in this study. In another group of 600 or so participants, we repeated the experiment and found that these dimensions of coherence, fascination, and hominess explained most people’s reactions to architectural interiors.Ĭonfident that these psychological dimensions were important to a diverse group of over 1,400 American online viewers, we tested the hypothesis that these psychological dimensions have imprints in our brains. Our PNA confirmed that that viewer responses were characterized by these three dimensions. Hominess refers to the sense of comfort and personalness the viewer feels for a space. Fascination refers to the richness of a scene and whether a viewer feels the urge to explore it. Coherence refers to the degree to which a scene is organized. The PCA revealed that most responses (90 percent of variance) were characterized by three dimensions-coherence, fascination, and hominess. To do so, we used two analytic techniques-principal component analyses (PCA) and psychometric network analysis (PNA). Our goal was to determine if these 16 factors could be reduced to a few key dimensions. In the recent study, we asked nearly 800 people online to rate their experience of the images of these 200 interiors along 16 psychological factors.
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